For women over 40

The 28-Day Fit Again Challenge for women over 40

15 minutes a day of home Pilates. No gym, no equipment. Feel strong, toned and like yourself again, even if you haven't worked out in years.

  • 15 min a day
  • At home
  • No equipment
  • Any fitness level
Start the challenge $49

One-time paymentNo subscription30-day money-back

Start the challenge $49

Watch first: how the 28 days work4 min

Lola, our mascot
Lola saysHi, I'm Lola. Watch this first. Matcha optional.
  • 4 levelsYou start at yours
  • 60-second check-inYour plan starts at your level
  • No jumpingGentle on your knees
  • Day 1 vs Day 28Proof in your own numbers
From our instructor's clients

In their own words

“Before training, I often felt stiff, tired, and disconnected from my body. After working together, I noticed a real difference in my posture, strength, and everyday energy. I love that the sessions are effective without being overwhelming. It's become something I genuinely look forward to, and I'd absolutely recommend it to other women over 40.”

Mary P., 40sWorking mom

“I used to spend most of my day sitting and could really feel it in my back and shoulders. Training together helped me become stronger, more flexible, and much more aware of my posture. What I appreciated most was the personal approach and never feeling judged or pressured. Small changes have made a big difference!”

Sarah L., 50sOffice professional

“I honestly didn't think 15 minutes of exercise could make such a difference, but it really can. I feel stronger, more toned, and more confident in my body. The sessions are enjoyable, easy to follow, and adapted to my level. I love that the focus is on feeling good and getting stronger rather than chasing perfection.”

Anna M., 40sBusiness owner

“What I love most is how approachable and encouraging the training is. I never felt like I had to keep up with anyone else. Over time, I noticed improvements in my balance, posture, and overall strength. I feel more comfortable in my body again, and that's something I really value.”

Lisa R., 50sTeacher

“Between work and family, finding time for myself was always difficult. These sessions made exercise feel manageable again. I feel stronger, have more energy, and notice everyday movements are easier than before. The best part is the supportive atmosphere and the fact that every session feels achievable. I would definitely recommend it!”

Claire B., 40sMom of two

“I've really enjoyed training together and have noticed improvements in my strength, flexibility, and posture. At first, some exercises challenged me more than I expected, but having guidance and modifications made it much easier to build confidence. I still have goals I'd like to work towards, but I feel I'm moving in the right direction. A lovely approach to fitness for women over 40.”

Helen D., 50sHealthcare professional
Today's price

Start today for $49

Everything includedYou save $40

The 28-Day Fit Again Challenge

$49
$89one-time payment · CAD

Price goes up to $89 in

00days00hours00min00sec

$49 is only for the next 100 members, or until soon at 11:59 PM ET. Whichever comes first.

  • 28 home Pilates sessions, 15 minutes each
  • Your plan from the 60-second check-in
  • 4 levels, with easier and harder video demos
  • Day 1 and Day 28 test
  • Bonus: Gentle Joints Warm-Up
  • Bonus: The Simple Protein Plate
  • Bonus: Restart Mode

Secure checkoutInstant access

Lola, our mascot, sipping matcha
Lola says$1.75 a day. That's less than my matcha habit.

30-day money-back guarantee

Not for you? Email us within 30 days and we refund every cent. No forms, no questions.

Less than your matcha

$49 for all 28 days. That's $1.75 a day, less than your matcha.

What happens after you click

  1. Pay securelyCard, Apple Pay or Google Pay.
  2. Check your emailYour link arrives within a minute.
  3. Do the 60-second check-inYour plan is ready. Day 1 can be tonight.
Who it's for

Made for real life after 40

This is for you if
  • You're over 40 and want to feel strong and like yourself again
  • You'd rather move at home than drive to a gym
  • You have 15 minutes a day, not an hour
  • You haven't worked out in years, or you keep starting and stopping
Not for you if
  • You want an intense bootcamp with jumps and burpees
  • You want results without showing up for yourself
How it works

4 levels. You start at yours

A 60-second check-in finds your level. You move up at your own pace.

  1. 1ReconnectGentle mat moves, breath and core
  2. 2BuildBase strength: glutes, abs and back
  3. 3ToneMore resistance, balance and control
  4. 4FlowFull, flowing sequences
Lola, our mascot
Lola saysStart where you are. I'll be right here with my matcha.
  • Start where you areThe check-in picks your level. No guessing, no keeping up with anyone.
  • Move up when readyWhen a level feels easy, the next one unlocks.
  • Never stuckEvery move has an easier version for the days your body says slow down.
The 28 days

Four weeks. One short session a day

  1. Week 1

    Wake Up

    Relearn how to move, and find your posture again.

  2. Week 2

    Strengthen

    Your core and glutes do the work.

  3. Week 3

    Shape

    Tone and balance.

  4. Week 4

    Glow

    All of it together, then the Day 28 test.

Day 1 vs Day 28

No scale. On day 1 and day 28 you test a plank hold in seconds, glute bridges in 30 seconds, a reach toward your toes and your energy from 1 to 10. The app puts the two results side by side.

What you get

Everything in one app on your phone

  • 28 home Pilates sessions, 15 minutes each
  • 4 levels, so every session fits where you are
  • A short video demo for every move, with an easier and a harder version
  • Your own plan, set by a 60-second check-in
  • The Day 1 and Day 28 test
  • Progress and streaks you can see, and a reminder at the time you pick
  • Works on iPhone and Android, no app store needed
Included free

3 bonuses for the 3 things that usually get in the way

Bonus 1

Gentle Joints Warm-Up

A few minutes before every session to wake up your hips, knees and shoulders.

For when you think: "My joints feel stiff."

Bonus 2

The Simple Protein Plate

What to put on your plate to feel strong and full. One page and a shopping list. No calorie counting.

For when you think: "Diets leave me hungry."

Bonus 3

Restart Mode

Missed a few days? The plan picks up where you are. No guilt, no starting over.

For when you think: "I always fall off after a week."

Why you can trust it

No hype. Numbers you can see

Your own proof

The Day 1 and Day 28 tests show your numbers, not ours. No scale, no before and after photos.

Created by a certified Pilates instructor

Exercises created by a certified Pilates instructor with 10+ years of experience.

Low impact, every day

Mat Pilates, no jumping. Every move has an easier version, so you never have to push through.

15 minutes fits your day

Before work, after the school run, before bed. One short session, on your living room floor.

Questions

What women over 40 ask first

I haven't worked out in years. Is this too hard?

No. The check-in starts you at Level 1, Reconnect: gentle mat moves and breath. You move up only when a level feels easy.

What if my knees or back are sensitive?

There's no jumping, every session starts with the Gentle Joints Warm-Up, and every move has an easier version. If something hurts, stop and talk to your doctor. The challenge is an exercise program, not a treatment.

Do I need any equipment?

No. A bit of floor and a mat or a towel. That's all.

How long does it take each day?

About 15 minutes.

Is this a subscription?

No. You pay once and keep access. Nothing renews, nothing to cancel.

What phone do I need?

Any iPhone or Android phone with a browser. You add the app to your home screen in a few seconds. No app store.

What if I miss a day?

Restart Mode picks up where you are. Your 28 sessions wait for you.

What about food?

You get The Simple Protein Plate: plain advice on what to eat to feel strong and full. It's not a diet.

Will the price go up?

Yes. $49 is only for the next 100 members, or until the date shown at the top of the page. Whichever comes first. Then it's $89. Join now and you pay $49 once, and never more. All prices are in Canadian dollars.

When do I start?

Right away. Your link arrives by email within a minute. Do the 60-second check-in and Day 1 can be tonight.

How do refunds work?

Email us within 30 days of buying. We refund in full.

Who is Lola?

Lola is our mascot, a cat with a matcha habit. She keeps you company in the app. The exercises are created by our certified Pilates instructor.

Lola, our mascot, raising her matcha

Day 1 can be today

28 days from now you'll have your own numbers to compare.

“See you on the mat.” Lola

Start the challenge $49

One-time paymentNo subscription30-day money-back